As the Creative Brand Strategist at LAB Society, Vas oversees the brand's visual direction, curates its social media strategy, and creates content for LAB’s projects.

Vas Thalis is a Creative Brand Consultant and Editor specializing in branding, social media, and content creation. With a degree in Digital Media and Communications from University of Sussex, he began his career interning at VOGUE Greece and VOIR magazines. After graduating, Vas moved to London, contributing to the visual identity of global brands, as a senior member of the visual team at AllSaints and the creative team at Appear Here. After spending seven years in the UK, he is now based in Athens, continuing to collaborate with international brands as a freelance Creative Consultant. In addition to his role as a Creative Brand Strategist at LAB Society, Vas serves as the Content Editor at FETA, a creative agency specialising in Creative Direction, Art Buying and PR.

As the Creative Brand Strategist at LAB Society, Vas has played a pivotal role in establishing the brand's digital presence and shaping its visual identity. From creative directing and shooting our launch campaign and all imagery for the ‘Faces of LAB’ project, his work reflects the essence of LAB Society. Using his expertise in branding and social media, Vas focuses on creating a cohesive visual narrative that resonates with our identity, aiming to build a thriving community for all multi-potentialists out there.