Lydia E. Koutoulea, born in 1995 in Athens, Greece, is a Brand and Creative Marketing Strategist with over 10 years of experience. She began her career as a freelancer at the age of 19, producing content and writing copy for small brands during the early days of digital marketing. 

After years of freelancing, she transitioned to assisting corporate organizations in brand marketing, production, and strategy. Alongside her professional journey, Lydia explored various forms of visual art, including acrylic painting, cinematic photography, videography, and costume design/styling. 

In a two-year period of artistic exploration, she showcased her work at M.A.D.S. Art Gallery in Milan, using the platform to vocalize a protest against the objectification of women and femininity. She also traveled to Southeast Asia to immerse herself in cultural evolution, experiment with photography, and create UGC (User-Generated Content) for several marketing agencies. Through these endeavors, she seamlessly merged her analytical marketing expertise with her passion for visual arts and creativity.